ARCHITECTURE + SUNSETS

Los Angeles, also known as the "City of Angles", is the second most populated city in the United States. Known for its Mediterranean climate (containing dry summers and wet winters), its ethnic and cultural diversity, beautiful sunsets, and Hollywood Industry, L.A. symbolizes vibrancy, stardom, boldness, and luxury.

This branding package and the Logo borrow designs from the structural components found on the outside wall of the Griffith Observatory and the top curved shape of the second-tallest building in LA, the Wilshire Grand Center.