Starting with a close-up shot of a football player looking past the camera. As he takes off, the camera booms up and tilts down to reveal the athlete, his team, and his opponents have changed into a chalkboard play. The athlete is represented as a circle highlighted in electric green, outmaneuvering his opponents and running past the camera.

Match cut to the actual athlete running out of an explosion of dust revealing the slogan “Elusive Agility”. Cut to black as the athlete runs into the camera to show the product shot then Nike swoosh.