small business squad
Founded as a resource and community to support local businesses, the Small Business Squad sought a logo that reflects the moving pieces, problem-solving, connections, and superhero powers needed to make a small business grow.
color + type
Blue is the dominant color, evoking trust, stability, and technology.
Century Gothic’s clean, geometric forms complement the logo and offer a modern, universal legibility.
BLUE
CMYK: 97, 74, 1, 0
HEX: #0054A6
RGB: 0, 85, 165
WHITE
CMYK: - -
HEX: #FFFFFF
RGB: 255, 255, 255
digital
LinkedIn profile and a data visualization example from a custom SBS presentation deck.
EARLY EXPLORATION
