AVA MELLER
student • third year • motion design
SARASOTA ORCHESTRA
Sarasota is well known for its beaches and diverse wildlife, on land and in the water. The seashell is a perfect object to symbolize the natural beaches and interesting wildlife located in Sarasota. Although the French Horn is not everyone’s first thought when it comes to an orchestra, it has a unique and recognizable shape while still being on theme. The combination of a musical instrument and a special part of Sarasota ensures that this logo is unique to the Sarasota Orchestra, and cannot work for just any other Orchestra in the world.
Brief + LOGO
PITCH PRESENTATION